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Saturday, April 22, 2017

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Media Promotion & Marketing for Broadcasting, Cable and the Internet

Media Promotion & Marketing for Broadcasting, Cable and the Internet

If You search internet marketing then Media Promotion & Marketing for Broadcasting, Cable and the Internet is best choice, Buy it now for Price is 48.47

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet
The newly titled, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed takes a fresh look at the industry and the latest strategies for media promotion and marketing
New to this edition: *The Glossary is back *Reorganization of chapters and closer focus on new media *Streaming media evaluated as a powerful promotion tool *Management and mew Media chapters now in fist section of the book *Many more illustrations The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting
Topics include: goals of promotion
research in promotion
on-air, print, and Web message design
radio promotion
television network and station promotion and new campaigns
non-commercial radio and television promotion
cable marketing and promotion
research and budgeting for promotion
syndicated program marketing
global and international promotion and marketing
and online marketing and promotion.

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